Podcast Descriptions: How to Write an Excellent Episode Summary that Gets You Discovered
When you upload a podcast episode, are you filling out the podcast description?
If you are not, you are driving listeners away. They don't want to guess what you're about — there are many other podcasts they can choose that don’t make them jump through hoops.
Need more motivation?
Last year, ABC Audio Studios in Australia, came out with a study that said 71% of people are motivated to try a new podcast based on the description and title. More motivating than friend recommendations or podcast artwork.
ABC Audio Studios
On Podcasting Step by Step, I talk about how to keep listeners coming back by writing excellent podcast episode descriptions for your show.
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