Podcast Descriptions: How to Write an Excellent Episode Summary that Gets You Discovered

When you upload a podcast episode, are you filling out the podcast description?

 

If you are not, you are driving listeners away. They don't want to guess what you're about — there are many other podcasts they can choose that don’t make them jump through hoops.

 

Need more motivation? 

 

Last year, ABC Audio Studios in Australia, came out with a study that said 71% of people are motivated to try a new podcast based on the description and title. More motivating than friend recommendations or podcast artwork.

ABC Audio Studios

ABC Audio Studios

 

On Podcasting Step by Step, I talk about how to keep listeners coming back by writing excellent podcast episode descriptions for your show.

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Content Strategy, Killer ContentSarah Mikutelpodcast descriptionsComment