How to Create Podcast Ads that Motivate Listeners to Buy (and Keep Sponsors Happy)

Voiceover vixen Lisa Orkin. Photo courtesy of Lisa.

In the Sponsorship 101 episode of Podcasting Step by Step, Jessica Kupferman and I talked about how to negotiate your own sponsorship deal, because the traditional CPM advertising model is terrible for most podcasters.

Now, let’s say you’ve landed your dream sponsor. You want to make them happy, right? This means creating ads that delight your listeners and motivate them to buy.

If you want to keep your sponsor, you have to convert for them, meaning help them sell.

On Podcasting Step by Step, my friend Lisa Orkin of Lisa Orkin Creative joined me to break down her storytelling formula for audio ads.

Through her company Radio Ranch, Lisa has produced thousands of podcast and radio ads. She also podcasts as a creative outlet, and her latest show, Project Woo Woo, features her comedian friends impersonating the famous people she wishes she could meet.

Subscribe to Podcasting Step by Step for free to learn how to: