Understanding your ideal listener makes your podcasting life so much easier. It gives you a clear vision for the content on your podcast, on your blog, in your social media posts. Everything you do is in service to that one person. Here’s how to find out who they are.
Read MoreOne of the biggest mistakes new podcasters make is not thinking about the purpose of their show or why people would listen. ‘Start With Why’ is a common phrase in business these days thanks to the book and Ted Talk by Simon Sinek. The same idea should be applied to your podcast. Why do you want to start a podcast, and why will anyone care about it? What's in it for them?
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