Ready to add video to your podcast? Listen to my interview with Andrea Jones so you can minimize the complications and get the most bang for your buck.
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How often should you release podcast episodes? Weekly? Daily? Does it matter? Let’s discuss.
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When you upload your latest podcast episode, are you filling out the podcast description? If you are not, you are driving listeners away, and studies back this up. Here’s how to create a podcast episode description that keeps them coming back.
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With more than 1 million shows in Apple Podcasts, how can you make sure your show stands out? On Podcasting Step by Step, I talk you through my 5S framework for creating the kind of irresistible podcast that builds your brand, increases your influence, and connects you to your community on the deepest level.
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Podcasters have enough on their plate without having to worry about what to post on Instagram every day. Thankfully, fellow podcaster Jasmine Star has a social media strategy to make life easy for us.
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Jasmine Star is legend for her Instagram savvy and for helping small business owners succeed on social. On Podcasting Step by Step, she shares fantastic strategic and tactical advice on how to elevate your social status, but I’m even more excited to share how Jasmine’s using her own podcast, The Jasmine Star Show, to fuel the growth of her business.
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A few years ago, Spotify created a program to help 10 aspiring women of color podcasters launch their shows. More than 18,000 people applied. Danielle Desir saw the need for a community for all these women and WOC Podcasters was born.
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Stories matter. Visibility matters. Human rights matter. Justice matters. Black lives matter. And as podcasters, we have the power to communicate that and to contribute to a larger conversation on diversity and inclusion.
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The Girl Scouts’ mission is to build girls of ‘courage, confidence, and character.’ Idelle Erickson aims to do the same with Girl Talk, the podcast she produces for them.
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Considering a co-hosted podcast? Stop! Before you proceed, listen to my conversation with Lyn Lindbergh on how to set up a co-hosted show that doesn’t end in divorce.
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SEO stands for Search Engine Optimization. When we ‘do’ SEO for our podcasts, we’re optimizing our content so that it’s searchable, meaning we’re using keywords that human beings are typing into Google to find an answer to their problems. The critical phrase here is human beings.
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Turning your podcast into a book is one way to monetize your show while growing your influence, so why not plan for that from the beginning? On Podcasting Step by Step, I share how you can map out an entire year’s worth of podcast content in an hour, which can then be repurposed into blogs, social media posts, books, and more.
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As podcasters, we want to do what we can to help people discover and listen to our show. This means being in all the podcast directories, like Apple Podcasts, but should we be on YouTube, as well? On Podcasting Step by Step, I dig into why this can hurt us if we do it the wrong way, and how to use YouTube right.
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One of the biggest complaints listeners have about podcasts is too much waffling before the host (or hosts) gets to the point of the episode. Your audience wants to know where you’re taking them, or they’re going to bail. The average podcast loses about a third of its audience in the first five minutes, according to NPR One. So how can you create an above average podcast? On Podcasting Step by Step, I talk about how to keep your podcast audience listening with a great intro.
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What should you name your podcast? This is an important question. You’re pouring your heart and soul into this show and can literally name it anything you want (as long as it’s not trademarked). So how do you choose a good name for your podcast? Well, if you want to help listeners discover your show, follow the tips I share in Podcasting Step by Step.
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How do I get more listeners to my podcast? Have you ever asked yourself that? I’m sure you have because we all ask this. Until we get clear on what we stand for, we won’t be clear in what we want to share with the world, on our own shows and on the ones we guest on. If we don’t know what we’re all about, why would an audience rally behind us?
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Inviting guests onto your podcast can feel a little intimidating if you haven’t had much practice interviewing people. On episode 10 of Podcasting Step by Step, I share eight tips on how to become a stand-out podcast interviewer.
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So you want to host an interview podcast. You know what you want to podcast about and the ‘why’ behind your show, but how do you find guests? And why would they want to come on your show? I cover how to find great podcast guests — and how to get them to say yes to coming on your show — on episode 9 of Podcasting Step by Step.
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Understanding your ideal listener makes your podcasting life so much easier. It gives you a clear vision for the content on your podcast, on your blog, in your social media posts. Everything you do is in service to that one person. Here’s how to find out who they are.
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On Podcasting Step by Step, I break down the seven most popular podcast formats, and share some questions to help you choose the right format for you.
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